Discover all of SnipLink's powerful features—from link management and analytics to A/B testing, QR codes, team collaboration, and API access. Your complete guide to modern link management.
Written by
SnipLink Team
You signed up for a link shortener—but what you actually got is a full marketing toolkit. From real-time analytics that show exactly who's clicking to A/B tests that run automatically, SnipLink packs way more punch than you might expect. Here's everything hiding under the hood.
Creating a link is intuitive with our three-step wizard:
The wizard saves your progress automatically. If you close the browser mid-creation, your draft is preserved and can be restored when you return.
Choose memorable slugs for your links. As you type, SnipLink checks availability instantly:
snip.link/summer-sale — Availablesnip.link/promo — TakenAuto-generate random slugs if you prefer, or let SnipLink suggest alternatives when your first choice is taken.
Brand your short links with your own domain. Instead of generic URLs, use:
go.yourcompany.com/demolinks.yourbrand.io/signupAdd custom domains (up to 2 on Pro, up to 10 on Business), verify via DNS, and assign different domains to different links based on your campaigns. Free plan uses the shared r.sniplink.co domain.
Control your links with multiple status options:
Toggle status instantly from the dashboard. Disabled links can be re-enabled anytime.
Organize links with tags:
#campaign-q1 #paid-ads #email-marketing #product-launch
Filter and search links by tag. Group related links for easier management across large link libraries.
Every change to a link is tracked. View the complete edit history:
Never lose track of link changes, especially important for team environments.
Secure sensitive links with passwords. Visitors must enter the correct password before being redirected. Use cases:
Set automatic expiration dates:
Combine with scheduled publishing for campaign management:
Publish: March 1, 2026 9:00 AM
Expire: March 31, 2026 11:59 PM
Limit how many clicks a link can receive:
This feature is available on the Business plan.
When a link is unavailable (expired, disabled, or over click limit), redirect visitors to a fallback URL instead of showing an error:
Primary: yoursite.com/sale (expired)
Fallback: yoursite.com/shop (active landing page)
Send users to different destinations based on their device:
| Device | Destination |
|---|---|
| iOS | App Store link |
| Android | Play Store link |
| Desktop | Website |
One link works across all platforms—automatically routes to the right destination.
Add campaign tracking without manually editing URLs:
SnipLink appends UTM parameters automatically to your destination URL.
See your performance at a glance:
Track clicks over any time period:
Compare with previous periods to see growth or decline with percentage indicators.
See where your clicks come from:
Understand your audience's technology:
Devices
Browsers
Operating Systems
Track traffic sources:
See which channels drive the most engagement.
Real-time stream of click activity showing:
Monitor campaigns in real-time as clicks come in.
Identify your best-performing links:
Download your analytics data:
Use exports for reporting, further analysis, or integration with other tools.
Create QR codes for any link instantly:
Every link gets a QR code automatically.
Make QR codes match your brand:
Format
Size
Error Correction
Colors
Logo Embedding
Pre-designed templates for common use cases:
Track QR code scans separately:
Understand how your offline marketing performs.
Get notified when QR codes hit milestones:
Celebrate wins and track campaign success.
Test different landing pages with one link. A/B testing is available on the Business plan.
snip.link/signup
├── 50% → landing-page-a.com
└── 50% → landing-page-b.com
Visitors are randomly assigned based on your configured weights.
Create unlimited variants per link:
Adjust weights anytime without creating new links.
See which variant wins:
When you have a winner:
The winning URL becomes the link's primary destination.
Built-in guidance:
Define what success looks like. Goal tracking is available on the Business plan.
Attach goals to specific links or set workspace-wide targets.
Watch progress in real-time:
Goal: 1,000 clicks by January 31
Progress: ████████░░ 780/1,000 (78%)
Visual progress bars show how close you are to targets.
Get notified at key milestones:
Never miss when campaigns hit their targets.
Full lifecycle control:
Filter and review goals by status.
Separate environments for different projects or teams:
Invite colleagues to collaborate:
Control what team members can do:
| Role | Capabilities |
|---|---|
| Owner | Full access, billing, delete workspace |
| Admin | Manage links, members, settings |
| Editor | Create and edit links |
| Viewer | Read-only access to links and analytics |
Assign appropriate roles based on responsibility.
Full programmatic access to SnipLink. API access is available on Pro and Business plans.
curl -X POST https://api.sniplink.co/v1/links \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{"url": "https://example.com", "slug": "my-link"}'
Create, read, update, and delete links via API.
Control API access:
Fine-grained permissions:
links:read — Read link datalinks:write — Create and modify linksanalytics:read — Access analytics datawebhooks:write — Manage webhook endpointsgoals:write — Manage goalsCreate keys with minimal necessary permissions.
Generous limits by plan:
| Plan | API Calls/Day |
|---|---|
| Free | No API access |
| Pro | 10,000 |
| Business | 100,000 |
Rate limit headers included in every response. Pro plan includes 3 API keys, Business includes 10.
Receive instant notifications when things happen. Webhooks are available on Pro (3 endpoints) and Business (10 endpoints) plans.
link.created — New link createdlink.clicked — Link was clickedlink.updated — Link was modifiedlink.deleted — Link was removedlink.expired — Link expiration triggeredqr.scanned — QR code was scannedgoal.reached — Goal target achievedSet up endpoints for your systems:
Webhooks are secured with:
Track webhook health:
Protect your account with multiple options:
Multi-Factor Authentication (MFA)
Passkeys
Session Management
Dashboard widget showing your account security health:
Track all security-relevant activity:
We collect only what's needed:
Full compliance with privacy regulations:
Control what communications you receive:
Toggle each category independently.
Get started at no cost:
For growing teams:
For organizations:
Ready to explore SnipLink's features?
Have questions? Reach out to support@sniplink.co or join our Discord community.
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